How to Create a Successful Digital Marketing Strategy?

Are you looking to improve your business’ sales and profits? If so, you need a strong digital marketing strategy in place. But what makes a successful strategy? If you’re struggling to come up with ideas or you’re feeling overwhelmed by your digital marketing efforts, here are four things you need to do.

1. Forget the Sales Pitch – Focus on Value

One of the most important things when it comes to digital marketing is creating content that’s valuable for your target audience. This can be in the form of blogs, videos, podcasts, and more. The key is to create content that your audience needs in order to solve a challenge or meet a goal.

For example, if you’re targeting the IT industry then it’s likely they have challenges with staying up-to-date on technology trends. As such, an article about how artificial intelligence can benefit their business is likely to be popular.

2. Be Relentless

If you want to stay at the forefront of your audience’s minds, then you need to be relentless about showing up.

Publishing one blog or YouTube video per month isn’t going to cut it. If you want your strategy to be a success, then you need to show up every single day.

This doesn’t mean you have to write a 2,000-word blog post each day. For example, some days you might simply publish a few short LinkedIn posts, infographics or quick Instagram stories. You can prepare and schedule these in advance so that you show up online without actually having to be present. 

Showing up every day means that you don’t give your audience the chance to forget about you. Most of your leads aren’t ready to buy right now, but if you disappear on them, they will have forgotten about you by the time they become ready. However, if you keep on showing up with valuable content, you’ll be the first person they think of when they decide to buy.

3. Data Analysis

One of the most important aspects of any digital marketing strategy is data analysis. This means taking a look at what’s working and what’s not, so you can make changes as needed.

For example, if you notice that your website traffic is coming from social media platforms, then you might want to focus more on those platforms. Alternatively, if you notice that your website traffic is coming from organic search, then you’ll want to focus on SEO.

Data analysis can also help you track your progress over time. This way, you can see whether or not your efforts are paying off and make changes as needed.

Be wary of vanity metrics when it comes to data analysis. Just because your Facebook posts don’t get many comments, doesn’t mean that people aren’t listening. Focus on the numbers that really matter, like conversions and sales.

4. SEO (Search Engine Optimisation)

SEO is one of the most important aspects of any digital marketing strategy. This means optimising your content for Google and other search engines, so you can rank higher in the search results.

There are a number of things you can do to improve your SEO, such as using keywords in your titles, descriptions and tags, and publishing high-quality content. You can also use tools like Google Search Console to help you track your progress and identify any issues.

SEO is a long-term strategy, so it’s important to be patient and keep on publishing high-quality content. Over time, you’ll start to see results as your website ranks higher in the search engine results pages for relevant terms.

Final Thoughts

Digital marketing can be a lot of work, but if you follow these four tips, you’ll be well on your way to success. Be relentless in publishing content, focus on data analysis, use SEO tactics and make sure your content is valuable. These principles will help you create a digital marketing strategy that’s successful for your business and set you up for more leads, more sales and more success.

We have a marketing course coming soon to the Brooks Business Hub. 

If you would like help with marketing your business you can book your free call with us here.