Suzie invited Paul Bury back to the Brooks Business Hub for a video discussing the benefits of working with an expert business coach. The video will be available on the Brooks Business Hub soon and here is a copy of the audio script. Happy Reading!
Audio Script
‘Good Morning, my name is Paul bury and I am a Marketing Specialist, Business Coach and non-exec director. Suzie has invited me back to contribute to the Brooks Business Hub for the second time so I am delighted to share some more insights with you today
Today’s shorter video is centred on the benefits of working with an expert business coach.
Deciding to appoint and work with a Business Coach is a very mature thing to do and takes some courage – after all, you will be opening up the inner workings of your business and your aims and ambitions to a stranger. But if you find the right coach and fully engage with the process the results can be staggering.
Working with a coach is a widely expected practice in sport, particularly elite sport but still relatively rare in the business world – in fact, it is almost frowned upon as if using a business coach is a sign of weakness. Clearly, in elite sport, the results can be dramatic – take the incredible success of Emma Rauducanu who has worked with her coach up to the point of winning the US open but has now decided she needs someone with specific expertise on the tour to take over.
So I would encourage anyone who is serious about building their business and perhaps is lacking some clarity or purpose or who simply has lost sight of their potential to consider working with a business coach.
Working and engaging in open and honest conversations with a business coach can be transformational and at the very least a very cartographic exercise.
What are the benefits of working with a business coach?
- Talk to someone who is on the ‘outside’ who can offer a fresh perspective
- Allows you to ‘verbalise’ your challenges, issues, aims and objectives
- Create clarity and purpose and ‘re-energise’ your motivation
- Take advantage of the business coaches’ expertise and experience
- Use the coach to sound board ideas
- Form clear plans to achieve outcomes – more growth, more profit, more time
- Set milestones and objectives
- Create a scenario where your coach creates ‘accountability’
- Work with the coach in a way which works for you – advice, implementation, mentor and so on’